The brokerage
Publishing the number changed everything else.
When the fee is on the website, you stop selling yourself in living rooms and start proving yourself in outcomes. Everything about Veldmore — the honest walkthroughs, the engineered launches, the weekly reports — follows from that one decision.
How we work
The fee on the wall
2.5% listing side, on the website since day one. Clients who arrive knowing the number ask better questions — and better questions make better sales.
Valuations that risk the listing
We've lost listings by refusing to flatter. We've also never had to explain a 90-day price cut. The trade is worth it every time.
Weekly, in writing
Every seller gets a weekly written report: showings, feedback verbatim, and what we're doing next. Silence is the industry norm; it isn't ours.
Adrian Veldmore, Broker
A broker who put the fee on the homepage.
Adrian spent years watching listing presentations turn into pricing flattery contests — whoever promised the highest number won the client and apologized later. Veldmore was built as the alternative: published fees, comps-backed valuations delivered in writing, and Thursday launches planned like openings, not accidents. The brokerage stays small enough that a partner-level agent touches every transaction.
- TREC-licensed brokerage · Adrian Veldmore, Broker
- Southlake, Westlake, Colleyville, Grapevine, Keller, Trophy Club
- Photography, staging guidance, and launch plan inside the 2.5%
- No 6-month handcuff clauses — cancel any time before contract
- Showings and consults seven days a week
Judge us by the walkthrough.
It's free, it's written, and it might not say what you hope — which is exactly why it's worth having.